Job Description

Job Description

Job Description

If you’re a passionate, experienced direct mail specialist , then we want you on our team! Mercy Home for Boys & Girls is seeking a Senior Manager, Direct Marketing to help us optimize our well-established, direct mail fundraising program.

Mercy Home’s coworker's provide healing, guidance, and opportunity to young men and women in need every day. You can be an integral part of their success.

And Mercy Home isn’t just a workplace; it’s a community dedicated to the growth and well-being of its employees. We offer a comprehensive benefits package, including health coverage options, a retirement savings plan, tuition reimbursement, paid vacation, and more.

Check out our job description for this hybrid position and contact us – we’re looking forward to meeting you!

PURPOSE OF POSITION : To assist the Associate Director- Direct Marketing in the implementation of plans and goals for the department. To be responsible for managing and executing strategic data-driven plans for donor acquisition, reactivation, list rental and the Sunday Mass direct mail program.

ESSENTIAL FUNCTIONS :

• Coordinate creation and production of Mercy Home’s donor appeals as outlined by the Associate Director- Direct Marketing.
• Responsible for developing and implementing strategic data-driven plans for direct mail donor acquisition.
• Manage donor acquisition and renewal for the Sunday Mass at Mercy Home program.
• Manage and track the workflow of external vendors as part of overall project management.
• Facilitate Mercy Home’s list management, brokerage and fulfillment relationships.
• Create written documentation for appeal planning and reviews.
• Perform and report revenue and expense analysis of direct mail efforts to management, review/process invoices and track expenses.
• Using detailed criteria, generate selections of donors for Sunday Mass communications.
• Read, analyze, and interpret professional periodicals, professional journals, and governmental regulations.
• Write reports, business correspondence

ESSENTIAL QUALIFICATIONS :

• Bachelor's Degree in Business, Communications or similar field.
• Minimum five years direct marketing experience, preferably with a non-profit organization.
• Minimum two years managerial experience, skill in managing and motivating team members.
• Detailed knowledge of print production and print vendor relationships
• Strong project management, planning, and organizational skills.
• Highly proficient with MS Office products, including Word, Excel, PowerPoint, and Outlook, as well as the ability to become proficient in other software packages and programs as necessary.
• Familiarity with database query programs and nonprofit CRM systems.
• Familiarity with outgoing and incoming USPS mail processes, sortation, fee schedules, NCOA requirements, business reply mail processes
• Awareness of donor privacy legislation and how it impacts direct response fundraising
• Excellent interpersonal, oral, and written communication skills.
• Detail oriented.
• Comfortable with numbers and performing statistical analysis.
• Ability to manage multiple projects.
• Ability to manage multiple outside vendors and departments.
• Ability to meet deadlines promptly.
• Ability to maintain confidentiality.
• Ability to work both independently and as an active team member.
• Ability to maintain professional demeanor while exercising judgment and discretion in work.
• Ability to follow oral and written instructions.
• Maturity and sensitivity to cultural and individual differences.
• Commitment to the mission, values, and goals of the Agency.
• Regular and predictable attendance.

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